마시멜로: when to buy in Korea — cheapest month and demand peak

마시멜로 demand is lowest in Aug and highest in May. Buy around Aug for the least competition; sellers prepare ads and stock before May. 12-month range 100p.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
마시멜로0005210064574951000AugMay
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan0
Feb0
Mar0
Apr52
May100
Jun64
Jul57
Aug49
Sep51
Oct0
Nov0
Dec0
Cheapest monthAugDemand peakMay
Range100pRepeats yearly-
YoY-Path식품 > 젤리/사탕/초콜릿 > 마시멜로

36-month trend

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s3.6%
20s8.3%
30s21.7%
40s41.8%
50s16.8%
60+7.7%

Gender

Women71%
Men29%

Device

PC15%
Mobile85%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 마시멜로 cheapest to buy?

Aug, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the May peak. Main buyers: 40s women, Mobile share 85%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.