건강식품(영양제): when to buy in Korea — cheapest month and demand peak

건강식품(영양제) demand is lowest in Aug and highest in Oct. Buy around Aug for the least competition; sellers prepare ads and stock before Oct. 12-month range 22.6p, year-to-year correlation -0.45 (irregular), last 12 months vs prior 12: -57.8%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
건강식품9688959793808477851009286AugOct
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan96
Feb88
Mar95
Apr97
May93
Jun80
Jul84
Aug77
Sep85
Oct100
Nov92
Dec86
Cheapest monthAugDemand peakOct
Range22.6pRepeats yearly-0.45 (no)
YoY-57.8%Path식품 > 건강식품

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 50s buy most →

Age

10s0.2%
20s2.9%
30s13.3%
40s26.8%
50s31.6%
60+25.2%

Gender

Women63.2%
Men36.8%

Device

PC12%
Mobile88%

Subcategories (14)

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 건강식품(영양제) cheapest to buy?

Aug, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 50s women, Mobile share 88%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.