밀키트: when to buy in Korea — cheapest month and demand peak

밀키트 demand is lowest in Jun and highest in Dec. Buy around Jun for the least competition; sellers prepare ads and stock before Dec. 12-month range 40p, year-to-year correlation 0.03 (irregular), last 12 months vs prior 12: -38.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
밀키트8973747672607586788385100JunDec

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan89
Feb73
Mar74
Apr76
May72
Jun60
Jul75
Aug86
Sep78
Oct83
Nov85
Dec100
Cheapest monthJunDemand peakDec
Range40pRepeats yearly0.03 (no)
YoY-38.9%Path식품 > 밀키트

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.5%
20s7.4%
30s26.9%
40s36.2%
50s20.5%
60+8.5%

Gender

Women64.5%
Men35.5%

Device

PC16%
Mobile84%

Subcategories (8)

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 밀키트 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Dec peak. Main buyers: 40s women, Mobile share 84%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.