SKT: when to buy in Korea — cheapest month and demand peak

SKT demand is lowest in May and highest in Aug. Buy around May for the least competition; sellers prepare ads and stock before Aug. 12-month range 38.5p, year-to-year correlation -0.17 (irregular), last 12 months vs prior 12: -66.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
SKT9584827362699010096918881MayAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan95
Feb84
Mar82
Apr73
May62
Jun69
Jul90
Aug100
Sep96
Oct91
Nov88
Dec81
Cheapest monthMayDemand peakAug
Range38.5pRepeats yearly-0.17 (no)
YoY-66.9%Path디지털/가전 > 휴대폰 > SKT

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.9%
20s4.6%
30s13.9%
40s43%
50s28.3%
60+8.3%

Gender

Women34.6%
Men65.4%

Device

PC19.7%
Mobile80.3%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is SKT cheapest to buy?

May, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s men, Mobile share 80.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.