휴대폰(스마트폰·핸드폰·아이폰·갤럭시): when to buy in Korea — cheapest month and demand peak

휴대폰(스마트폰·핸드폰·아이폰·갤럭시) demand is lowest in Jun and highest in Jan. Buy around Jun for the least competition; sellers prepare ads and stock before Jan. 12-month range 40.2p, year-to-year correlation 0.67 (repeats yearly), last 12 months vs prior 12: -51.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
휴대폰1008775696760756467968785JunJan
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb87
Mar75
Apr69
May67
Jun60
Jul75
Aug64
Sep67
Oct96
Nov87
Dec85
Cheapest monthJunDemand peakJan
Range40.2pRepeats yearly0.67 (yes)
YoY-51.2%Path디지털/가전 > 휴대폰

36-month trend

202420252026

Buyers (last 12 months)

Categories men in their 40s buy most →

Age

10s2.3%
20s7.6%
30s19.2%
40s37.4%
50s24.5%
60+9%

Gender

Women35.9%
Men64.1%

Device

PC20.6%
Mobile79.4%

Subcategories (8)

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 휴대폰(스마트폰·핸드폰·아이폰·갤럭시) cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s men, Mobile share 79.4%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.