필오프팩: when to buy in Korea — cheapest month and demand peak

필오프팩 demand is lowest in Sep and highest in Jan. Buy around Sep for the least competition; sellers prepare ads and stock before Jan. 12-month range 65.4p, year-to-year correlation 0.76 (repeats yearly), last 12 months vs prior 12: -32.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
필오프팩1009187818482753935958386SepJan
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb91
Mar87
Apr81
May84
Jun82
Jul75
Aug39
Sep35
Oct95
Nov83
Dec86
Cheapest monthSepDemand peakJan
Range65.4pRepeats yearly0.76 (yes)
YoY-32.9%Path화장품/미용 > 마스크/팩 > 필오프팩

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 50s buy most →

Age

10s0.4%
20s3.3%
30s12.3%
40s30.9%
50s34.6%
60+18.5%

Gender

Women81.9%
Men18.1%

Device

PC9.5%
Mobile90.5%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 필오프팩 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 50s women, Mobile share 90.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.