워시오프팩: when to buy in Korea — cheapest month and demand peak

워시오프팩 demand is lowest in Mar and highest in Aug. Buy around Mar for the least competition; sellers prepare ads and stock before Aug. 12-month range 40.5p, year-to-year correlation 0.33 (irregular), last 12 months vs prior 12: -55%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
워시오프팩6564606162607210080716664MarAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan65
Feb64
Mar60
Apr61
May62
Jun60
Jul72
Aug100
Sep80
Oct71
Nov66
Dec64
Cheapest monthMarDemand peakAug
Range40.5pRepeats yearly0.33 (no)
YoY-55%Path화장품/미용 > 마스크/팩 > 워시오프팩

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1%
20s6.5%
30s19%
40s32.6%
50s28.6%
60+12.4%

Gender

Women86.3%
Men13.7%

Device

PC9.7%
Mobile90.3%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 워시오프팩 cheapest to buy?

Mar, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s women, Mobile share 90.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.