토트백: when to buy in Korea — cheapest month and demand peak

토트백 demand is lowest in Sep and highest in Mar. Buy around Sep for the least competition; sellers prepare ads and stock before Mar. 12-month range 33.6p, year-to-year correlation 0.95 (repeats yearly), last 12 months vs prior 12: -42.1%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
토트백9693100929277797266958790SepMar
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan96
Feb93
Mar100
Apr92
May92
Jun77
Jul79
Aug72
Sep66
Oct95
Nov87
Dec90
Cheapest monthSepDemand peakMar
Range33.6pRepeats yearly0.95 (yes)
YoY-42.1%Path패션잡화 > 여성가방 > 토트백

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 50s buy most →

Age

10s0.1%
20s3.2%
30s14.8%
40s34%
50s34.7%
60+13.2%

Gender

Women90.4%
Men9.6%

Device

PC8.2%
Mobile91.8%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 토트백 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 50s women, Mobile share 91.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.