패션잡화: when to buy in Korea — cheapest month and demand peak

패션잡화 demand is lowest in Sep and highest in Nov. Buy around Sep for the least competition; sellers prepare ads and stock before Nov. 12-month range 33.1p, year-to-year correlation 0.96 (repeats yearly), last 12 months vs prior 12: -45.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
패션잡화86839191928587726710010099SepNov
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan86
Feb83
Mar91
Apr91
May92
Jun85
Jul87
Aug72
Sep67
Oct100
Nov100
Dec99
Cheapest monthSepDemand peakNov
Range33.1pRepeats yearly0.96 (yes)
YoY-45.9%Path패션잡화

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s0.7%
20s5.3%
30s18.1%
40s36.3%
50s28.7%
60+10.9%

Gender

Women66.6%
Men33.4%

Device

PC13.4%
Mobile86.6%

Subcategories (18)

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 패션잡화 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 40s women, Mobile share 86.6%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.