파우치: when to buy in Korea — cheapest month and demand peak

파우치 demand is lowest in Sep and highest in Feb. Buy around Sep for the least competition; sellers prepare ads and stock before Feb. 12-month range 31.9p, year-to-year correlation 0.91 (repeats yearly), last 12 months vs prior 12: -48.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
파우치9310099868478827668918284SepFeb
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan93
Feb100
Mar99
Apr86
May84
Jun78
Jul82
Aug76
Sep68
Oct91
Nov82
Dec84
Cheapest monthSepDemand peakFeb
Range31.9pRepeats yearly0.91 (yes)
YoY-48.2%Path패션잡화 > 여성가방 > 파우치

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s1.3%
20s9.6%
30s25.8%
40s33.7%
50s22.8%
60+6.7%

Gender

Women86.5%
Men13.5%

Device

PC14.2%
Mobile85.8%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 파우치 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Feb peak. Main buyers: 40s women, Mobile share 85.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.