토트백: when to buy in Korea — cheapest month and demand peak

토트백 demand is lowest in Jun and highest in Aug. Buy around Jun for the least competition; sellers prepare ads and stock before Aug. 12-month range 26.2p, year-to-year correlation 0.84 (repeats yearly), last 12 months vs prior 12: -48.5%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
토트백8682887777748210096847678JunAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan86
Feb82
Mar88
Apr77
May77
Jun74
Jul82
Aug100
Sep96
Oct84
Nov76
Dec78
Cheapest monthJunDemand peakAug
Range26.2pRepeats yearly0.84 (yes)
YoY-48.5%Path패션잡화 > 남성가방 > 토트백

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.2%
20s6.5%
30s25.6%
40s38%
50s23.8%
60+5.9%

Gender

Women35.5%
Men64.5%

Device

PC18.2%
Mobile81.8%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 토트백 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s men, Mobile share 81.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.