브리프케이스: when to buy in Korea — cheapest month and demand peak

브리프케이스 demand is lowest in Jun and highest in Jan. Buy around Jun for the least competition; sellers prepare ads and stock before Jan. 12-month range 36.5p, year-to-year correlation 0.94 (repeats yearly), last 12 months vs prior 12: -48.6%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
브리프케이스1009090757264719895858088JunJan

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb90
Mar90
Apr75
May72
Jun64
Jul71
Aug98
Sep95
Oct85
Nov80
Dec88
Cheapest monthJunDemand peakJan
Range36.5pRepeats yearly0.94 (yes)
YoY-48.6%Path패션잡화 > 남성가방 > 브리프케이스

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.2%
20s4.7%
30s20.3%
40s36%
50s29%
60+9.9%

Gender

Women35%
Men65%

Device

PC19.2%
Mobile80.8%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 브리프케이스 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s men, Mobile share 80.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.