백팩: when to buy in Korea — cheapest month and demand peak

백팩 demand is lowest in Jun and highest in Feb. Buy around Jun for the least competition; sellers prepare ads and stock before Feb. 12-month range 55.4p, year-to-year correlation 0.97 (repeats yearly), last 12 months vs prior 12: -52.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
백팩8510067534945497268615560JunFeb

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan85
Feb100
Mar67
Apr53
May49
Jun45
Jul49
Aug72
Sep68
Oct61
Nov55
Dec60
Cheapest monthJunDemand peakFeb
Range55.4pRepeats yearly0.97 (yes)
YoY-52.2%Path패션잡화 > 남성가방 > 백팩

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.6%
20s6.1%
30s17.6%
40s41.9%
50s24.9%
60+7.9%

Gender

Women46.3%
Men53.7%

Device

PC15.9%
Mobile84.1%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 백팩 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Feb peak. Main buyers: 40s men, Mobile share 84.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.