한복: when to buy in Korea — cheapest month and demand peak

한복 demand is lowest in Jun and highest in Sep. Buy around Jun for the least competition; sellers prepare ads and stock before Sep. 12-month range 48.3p, year-to-year correlation 0.87 (repeats yearly), last 12 months vs prior 12: -37%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
한복8177686971525684100836156JunSep

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan81
Feb77
Mar68
Apr69
May71
Jun52
Jul56
Aug84
Sep100
Oct83
Nov61
Dec56
Cheapest monthJunDemand peakSep
Range48.3pRepeats yearly0.87 (yes)
YoY-37%Path패션의류 > 여성의류 > 한복

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.6%
20s5.6%
30s19.8%
40s22.5%
50s31.8%
60+18.6%

Gender

Women91.2%
Men8.8%

Device

PC10.4%
Mobile89.6%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 한복 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Sep peak. Main buyers: 50s women, Mobile share 89.6%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.