한복: when to buy in Korea — cheapest month and demand peak

한복 demand is lowest in Jun and highest in Oct. Buy around Jun for the least competition; sellers prepare ads and stock before Oct. 12-month range 38p, year-to-year correlation 0.87 (repeats yearly), last 12 months vs prior 12: -34.4%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
한복9892818285626775841007368JunOct
Recommended · Ad
See 한복 prices on Coupang

As a Coupang Partners affiliate, this site earns a commission from qualifying purchases.

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan98
Feb92
Mar81
Apr82
May85
Jun62
Jul67
Aug75
Sep84
Oct100
Nov73
Dec68
Cheapest monthJunDemand peakOct
Range38pRepeats yearly0.87 (yes)
YoY-34.4%Path패션의류 > 여성의류 > 한복

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 50s buy most →

Age

10s1.5%
20s4.8%
30s18.1%
40s22.6%
50s33.3%
60+19.6%

Gender

Women91.2%
Men8.8%

Device

PC10.4%
Mobile89.6%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 한복 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 50s women, Mobile share 89.6%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.