브라: when to buy in Korea — cheapest month and demand peak

브라 demand is lowest in Dec and highest in Jul. Buy around Dec for the least competition; sellers prepare ads and stock before Jul. 12-month range 55.7p, year-to-year correlation 0.84 (repeats yearly), last 12 months vs prior 12: -51.3%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
브라5052627487921007461675144DecJul
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan50
Feb52
Mar62
Apr74
May87
Jun92
Jul100
Aug74
Sep61
Oct67
Nov51
Dec44
Cheapest monthDecDemand peakJul
Range55.7pRepeats yearly0.84 (yes)
YoY-51.3%Path패션의류 > 여성언더웨어/잠옷 > 브라

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s0.7%
20s6.2%
30s18.3%
40s32%
50s30.7%
60+12%

Gender

Women91.8%
Men8.2%

Device

PC9.5%
Mobile90.5%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 브라 cheapest to buy?

Dec, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jul peak. Main buyers: 40s women, Mobile share 90.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.