잠옷/홈웨어: when to buy in Korea — cheapest month and demand peak

잠옷/홈웨어 demand is lowest in Feb and highest in Nov. Buy around Feb for the least competition; sellers prepare ads and stock before Nov. 12-month range 48.7p, year-to-year correlation 0.34 (irregular), last 12 months vs prior 12: -51%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
잠옷/홈웨어6451525861666863549510094FebNov

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan64
Feb51
Mar52
Apr58
May61
Jun66
Jul68
Aug63
Sep54
Oct95
Nov100
Dec94
Cheapest monthFebDemand peakNov
Range48.7pRepeats yearly0.34 (no)
YoY-51%Path패션의류 > 여성언더웨어/잠옷 > 잠옷/홈웨어

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.4%
20s7%
30s21.3%
40s32.4%
50s26.9%
60+11.1%

Gender

Women88.8%
Men11.2%

Device

PC10.7%
Mobile89.3%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 잠옷/홈웨어 cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 40s women, Mobile share 89.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.