시즌성내의: when to buy in Korea — cheapest month and demand peak

시즌성내의 demand is lowest in Jul and highest in Nov. Buy around Jul for the least competition; sellers prepare ads and stock before Nov. 12-month range 96p, year-to-year correlation 0.95 (repeats yearly), last 12 months vs prior 12: -37.3%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
시즌성내의4924148644483810095JulNov

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan49
Feb24
Mar14
Apr8
May6
Jun4
Jul4
Aug4
Sep8
Oct38
Nov100
Dec95
Cheapest monthJulDemand peakNov
Range96pRepeats yearly0.95 (yes)
YoY-37.3%Path패션의류 > 여성언더웨어/잠옷 > 시즌성내의

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.2%
20s3.8%
30s12.6%
40s27.2%
50s35.2%
60+21%

Gender

Women85.7%
Men14.3%

Device

PC14.6%
Mobile85.4%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 시즌성내의 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 50s women, Mobile share 85.4%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.