잠옷/홈웨어: when to buy in Korea — cheapest month and demand peak

잠옷/홈웨어 demand is lowest in Sep and highest in Nov. Buy around Sep for the least competition; sellers prepare ads and stock before Nov. 12-month range 62p, year-to-year correlation 0.56 (repeats yearly), last 12 months vs prior 12: -51.1%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
잠옷/홈웨어6448454953554943389110094SepNov

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan64
Feb48
Mar45
Apr49
May53
Jun55
Jul49
Aug43
Sep38
Oct91
Nov100
Dec94
Cheapest monthSepDemand peakNov
Range62pRepeats yearly0.56 (yes)
YoY-51.1%Path패션의류 > 남성언더웨어/잠옷 > 잠옷/홈웨어

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.6%
20s4.5%
30s17.5%
40s36.4%
50s29%
60+12%

Gender

Women65%
Men35%

Device

PC14.2%
Mobile85.8%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 잠옷/홈웨어 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 40s women, Mobile share 85.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.