생활잡화: when to buy in Korea — cheapest month and demand peak

생활잡화 demand is lowest in Feb and highest in Nov. Buy around Feb for the least competition; sellers prepare ads and stock before Nov. 12-month range 55.1p, year-to-year correlation 0.21 (irregular), last 12 months vs prior 12: -39.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
생활잡화5745526773726469718110084FebNov

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan57
Feb45
Mar52
Apr67
May73
Jun72
Jul64
Aug69
Sep71
Oct81
Nov100
Dec84
Cheapest monthFebDemand peakNov
Range55.1pRepeats yearly0.21 (no)
YoY-39.2%Path생활/건강 > 생활용품 > 생활잡화

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.2%
20s4%
30s17.8%
40s30.2%
50s28.9%
60+18.8%

Gender

Women54.3%
Men45.7%

Device

PC19.5%
Mobile80.5%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 생활잡화 cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 40s women, Mobile share 80.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.