생활용품: when to buy in Korea — cheapest month and demand peak

생활용품 demand is lowest in Feb and highest in Aug. Buy around Feb for the least competition; sellers prepare ads and stock before Aug. 12-month range 45.3p, year-to-year correlation -0.01 (irregular), last 12 months vs prior 12: -51%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
생활용품5955626373827510087868069FebAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan59
Feb55
Mar62
Apr63
May73
Jun82
Jul75
Aug100
Sep87
Oct86
Nov80
Dec69
Cheapest monthFebDemand peakAug
Range45.3pRepeats yearly-0.01 (no)
YoY-51%Path생활/건강 > 생활용품

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.3%
20s4.2%
30s18.4%
40s30.9%
50s28.9%
60+17.4%

Gender

Women59.3%
Men40.7%

Device

PC17.2%
Mobile82.8%

Subcategories (10)

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 생활용품 cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s women, Mobile share 82.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.