필기도구: when to buy in Korea — cheapest month and demand peak

필기도구 demand is lowest in Jun and highest in Jan. Buy around Jun for the least competition; sellers prepare ads and stock before Jan. 12-month range 47.2p, year-to-year correlation 0.9 (repeats yearly), last 12 months vs prior 12: -42%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
필기도구1009889705953605856767791JunJan
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb98
Mar89
Apr70
May59
Jun53
Jul60
Aug58
Sep56
Oct76
Nov77
Dec91
Cheapest monthJunDemand peakJan
Range47.2pRepeats yearly0.9 (yes)
YoY-42%Path생활/건강 > 문구/사무용품 > 필기도구

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s5.6%
20s10.4%
30s20.5%
40s35.8%
50s20.3%
60+7.4%

Gender

Women58.2%
Men41.8%

Device

PC24.9%
Mobile75.1%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 필기도구 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s women, Mobile share 75.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.