정수기: when to buy in Korea — cheapest month and demand peak

정수기 demand is lowest in Dec and highest in Aug. Buy around Dec for the least competition; sellers prepare ads and stock before Aug. 12-month range 35p, year-to-year correlation -0.31 (irregular), last 12 months vs prior 12: -63.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
정수기7375869781789410092818065DecAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan73
Feb75
Mar86
Apr97
May81
Jun78
Jul94
Aug100
Sep92
Oct81
Nov80
Dec65
Cheapest monthDecDemand peakAug
Range35pRepeats yearly-0.31 (no)
YoY-63.9%Path디지털/가전 > 주방가전 > 정수기

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.1%
20s4.1%
30s21.1%
40s32.4%
50s26.6%
60+15.7%

Gender

Women49.8%
Men50.2%

Device

PC18%
Mobile82%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 정수기 cheapest to buy?

Dec, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s men, Mobile share 82%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.