냉장고: when to buy in Korea — cheapest month and demand peak

냉장고 demand is lowest in Dec and highest in Aug. Buy around Dec for the least competition; sellers prepare ads and stock before Aug. 12-month range 42.5p, year-to-year correlation 0.74 (repeats yearly), last 12 months vs prior 12: -57.7%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
냉장고6159646265678010080726958DecAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan61
Feb59
Mar64
Apr62
May65
Jun67
Jul80
Aug100
Sep80
Oct72
Nov69
Dec58
Cheapest monthDecDemand peakAug
Range42.5pRepeats yearly0.74 (yes)
YoY-57.7%Path디지털/가전 > 주방가전 > 냉장고

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.1%
20s3.8%
30s19.5%
40s32.6%
50s28.8%
60+15.1%

Gender

Women53.9%
Men46.1%

Device

PC18.8%
Mobile81.2%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 냉장고 cheapest to buy?

Dec, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s women, Mobile share 81.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.