ODD: when to buy in Korea — cheapest month and demand peak

ODD demand is lowest in Sep and highest in Jul. Buy around Sep for the least competition; sellers prepare ads and stock before Jul. 12-month range 33.5p, year-to-year correlation -0.18 (irregular), last 12 months vs prior 12: -66.3%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
ODD9086827287871007567918187SepJul
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan90
Feb86
Mar82
Apr72
May87
Jun87
Jul100
Aug75
Sep67
Oct91
Nov81
Dec87
Cheapest monthSepDemand peakJul
Range33.5pRepeats yearly-0.18 (no)
YoY-66.3%Path디지털/가전 > 저장장치 > ODD

36-month trend

202420252026

Buyers (last 12 months)

Categories men in their 40s buy most →

Age

10s2.2%
20s11.3%
30s21.1%
40s31.5%
50s23%
60+11%

Gender

Women31.5%
Men68.5%

Device

PC45.9%
Mobile54.1%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is ODD cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jul peak. Main buyers: 40s men, Mobile share 54.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.