HDD: when to buy in Korea — cheapest month and demand peak

HDD demand is lowest in Sep and highest in Nov. Buy around Sep for the least competition; sellers prepare ads and stock before Nov. 12-month range 18.2p, year-to-year correlation 0.12 (irregular), last 12 months vs prior 12: -24.8%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
HDD95878893959094868210010091SepNov

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan95
Feb87
Mar88
Apr93
May95
Jun90
Jul94
Aug86
Sep82
Oct100
Nov100
Dec91
Cheapest monthSepDemand peakNov
Range18.2pRepeats yearly0.12 (no)
YoY-24.8%Path디지털/가전 > 저장장치 > HDD

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.7%
20s6.3%
30s19.1%
40s34.1%
50s26.9%
60+12.9%

Gender

Women16.2%
Men83.8%

Device

PC47.2%
Mobile52.8%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is HDD cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 40s men, Mobile share 52.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.