NAS: when to buy in Korea — cheapest month and demand peak

NAS demand is lowest in Jul and highest in May. Buy around Jul for the least competition; sellers prepare ads and stock before May. 12-month range 31.4p, year-to-year correlation -0.17 (irregular), last 12 months vs prior 12: -50%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
NAS7291839010081698084909279JulMay

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan72
Feb91
Mar83
Apr90
May100
Jun81
Jul69
Aug80
Sep84
Oct90
Nov92
Dec79
Cheapest monthJulDemand peakMay
Range31.4pRepeats yearly-0.17 (no)
YoY-50%Path디지털/가전 > 저장장치 > NAS

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.4%
20s4.8%
30s18.8%
40s31.4%
50s27.5%
60+17.2%

Gender

Women30.2%
Men69.8%

Device

PC37.3%
Mobile62.7%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is NAS cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the May peak. Main buyers: 40s men, Mobile share 62.7%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.