취미/스포츠: when to buy in Korea — cheapest month and demand peak

취미/스포츠 demand is lowest in Jun and highest in Feb. Buy around Jun for the least competition; sellers prepare ads and stock before Feb. 12-month range 50.5p, year-to-year correlation -0.12 (irregular), last 12 months vs prior 12: -50.8%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
취미/스포츠8610068706950577772906880JunFeb

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan86
Feb100
Mar68
Apr70
May69
Jun50
Jul57
Aug77
Sep72
Oct90
Nov68
Dec80
Cheapest monthJunDemand peakFeb
Range50.5pRepeats yearly-0.12 (no)
YoY-50.8%Path생활/건강 > 블루레이 > 취미/스포츠

36-month trend

202420252026

Buyers (last 12 months)

Age

10s4.8%
20s13%
30s18.9%
40s33.2%
50s22.5%
60+7.6%

Gender

Women43.5%
Men56.5%

Device

PC25.5%
Mobile74.5%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 취미/스포츠 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Feb peak. Main buyers: 40s men, Mobile share 74.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.