드라마: when to buy in Korea — cheapest month and demand peak

드라마 demand is lowest in Mar and highest in May. Buy around Mar for the least competition; sellers prepare ads and stock before May. 12-month range 37.3p, year-to-year correlation 0.08 (irregular), last 12 months vs prior 12: -32.4%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
드라마8267638310067648973747177MarMay

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan82
Feb67
Mar63
Apr83
May100
Jun67
Jul64
Aug89
Sep73
Oct74
Nov71
Dec77
Cheapest monthMarDemand peakMay
Range37.3pRepeats yearly0.08 (no)
YoY-32.4%Path생활/건강 > 블루레이 > 드라마

36-month trend

202420252026

Buyers (last 12 months)

Age

10s8.1%
20s16%
30s21.2%
40s24.1%
50s27.1%
60+3.6%

Gender

Women49.4%
Men50.6%

Device

PC16.1%
Mobile83.9%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 드라마 cheapest to buy?

Mar, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the May peak. Main buyers: 50s men, Mobile share 83.9%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.