생수: when to buy in Korea — cheapest month and demand peak

생수 demand is lowest in Dec and highest in Aug. Buy around Dec for the least competition; sellers prepare ads and stock before Aug. 12-month range 44.1p, year-to-year correlation 0.83 (repeats yearly), last 12 months vs prior 12: -48.8%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
생수6467766965656910079746156DecAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan64
Feb67
Mar76
Apr69
May65
Jun65
Jul69
Aug100
Sep79
Oct74
Nov61
Dec56
Cheapest monthDecDemand peakAug
Range44.1pRepeats yearly0.83 (yes)
YoY-48.8%Path식품 > 음료 > 생수

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.2%
20s4.4%
30s18.6%
40s30.9%
50s28.9%
60+17.1%

Gender

Women56.2%
Men43.8%

Device

PC21.7%
Mobile78.3%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 생수 cheapest to buy?

Dec, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s women, Mobile share 78.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.