건강/기능성음료: when to buy in Korea — cheapest month and demand peak

건강/기능성음료 demand is lowest in Sep and highest in Jun. Buy around Sep for the least competition; sellers prepare ads and stock before Jun. 12-month range 25.6p, year-to-year correlation 0.8 (repeats yearly), last 12 months vs prior 12: -42%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
건강/기능성음료87779410097100999374968781SepJun
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan87
Feb77
Mar94
Apr100
May97
Jun100
Jul99
Aug93
Sep74
Oct96
Nov87
Dec81
Cheapest monthSepDemand peakJun
Range25.6pRepeats yearly0.8 (yes)
YoY-42%Path식품 > 음료 > 건강/기능성음료

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s0.9%
20s5.3%
30s18.2%
40s31.3%
50s28.2%
60+16.2%

Gender

Women58%
Men42%

Device

PC18.8%
Mobile81.2%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 건강/기능성음료 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jun peak. Main buyers: 40s women, Mobile share 81.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.