대화/협상: when to buy in Korea — cheapest month and demand peak

대화/협상 demand is lowest in Jun and highest in Jan. Buy around Jun for the least competition; sellers prepare ads and stock before Jan. 12-month range 34.6p, year-to-year correlation 0.85 (repeats yearly), last 12 months vs prior 12: -56.5%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
대화/협상1008291696765779999868889JunJan

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb82
Mar91
Apr69
May67
Jun65
Jul77
Aug99
Sep99
Oct86
Nov88
Dec89
Cheapest monthJunDemand peakJan
Range34.6pRepeats yearly0.85 (yes)
YoY-56.5%Path도서 > 자기계발 > 대화/협상

36-month trend

202420252026

Buyers (last 12 months)

Age

10s3.5%
20s11.1%
30s22.5%
40s32.7%
50s22%
60+8.3%

Gender

Women60.1%
Men39.9%

Device

PC20.2%
Mobile79.8%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 대화/협상 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s women, Mobile share 79.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.