오디오북: when to buy in Korea — cheapest month and demand peak

오디오북 demand is lowest in Sep and highest in Mar. Buy around Sep for the least competition; sellers prepare ads and stock before Mar. 12-month range 35.3p, year-to-year correlation 0.69 (repeats yearly), last 12 months vs prior 12: -62.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
오디오북9184100869076897765817990SepMar
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan91
Feb84
Mar100
Apr86
May90
Jun76
Jul89
Aug77
Sep65
Oct81
Nov79
Dec90
Cheapest monthSepDemand peakMar
Range35.3pRepeats yearly0.69 (yes)
YoY-62.2%Path도서 > 자기계발 > 오디오북

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s3.2%
20s8.9%
30s20.9%
40s31.7%
50s25.2%
60+10.2%

Gender

Women60.7%
Men39.3%

Device

PC20.8%
Mobile79.2%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 오디오북 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 40s women, Mobile share 79.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.