언론/미디어: when to buy in Korea — cheapest month and demand peak

언론/미디어 demand is lowest in Feb and highest in Mar. Buy around Feb for the least competition; sellers prepare ads and stock before Mar. 12-month range 70.3p, year-to-year correlation 0.92 (repeats yearly), last 12 months vs prior 12: -64.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
언론/미디어3530100525236406169604552FebMar

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan35
Feb30
Mar100
Apr52
May52
Jun36
Jul40
Aug61
Sep69
Oct60
Nov45
Dec52
Cheapest monthFebDemand peakMar
Range70.3pRepeats yearly0.92 (yes)
YoY-64.2%Path도서 > 사회/정치 > 언론/미디어

36-month trend

202420252026

Buyers (last 12 months)

Age

10s24.6%
20s23%
30s12.9%
40s18.6%
50s14%
60+6.9%

Gender

Women65.9%
Men34.1%

Device

PC27.8%
Mobile72.2%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 언론/미디어 cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 10s women, Mobile share 72.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.