오디오북: when to buy in Korea — cheapest month and demand peak

오디오북 demand is lowest in Jan and highest in Mar. Buy around Jan for the least competition; sellers prepare ads and stock before Mar. 12-month range 73.5p, year-to-year correlation -0.06 (irregular), last 12 months vs prior 12: -61.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
오디오북2734100685944504836313941JanMar

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan27
Feb34
Mar100
Apr68
May59
Jun44
Jul50
Aug48
Sep36
Oct31
Nov39
Dec41
Cheapest monthJanDemand peakMar
Range73.5pRepeats yearly-0.06 (no)
YoY-61.2%Path도서 > 사회/정치 > 오디오북

36-month trend

202420252026

Buyers (last 12 months)

Age

10s9.8%
20s6.1%
30s13.8%
40s34.6%
50s20.7%
60+15%

Gender

Women60.6%
Men39.4%

Device

PC20.3%
Mobile79.7%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 오디오북 cheapest to buy?

Jan, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 40s women, Mobile share 79.7%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.