한복: when to buy in Korea — cheapest month and demand peak

한복 demand is lowest in Jun and highest in Sep. Buy around Jun for the least competition; sellers prepare ads and stock before Sep. 12-month range 94.7p, year-to-year correlation 0.81 (repeats yearly), last 12 months vs prior 12: -55.3%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
한복7228866573510011716JunSep

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan72
Feb28
Mar8
Apr6
May6
Jun5
Jul7
Aug35
Sep100
Oct11
Nov7
Dec16
Cheapest monthJunDemand peakSep
Range94.7pRepeats yearly0.81 (yes)
YoY-55.3%Path출산/육아 > 유아동의류 > 한복

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.1%
20s2.2%
30s54.4%
40s32.1%
50s5.4%
60+5.8%

Gender

Women90.4%
Men9.6%

Device

PC7.5%
Mobile92.5%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 한복 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Sep peak. Main buyers: 30s women, Mobile share 92.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.