패밀리룩: when to buy in Korea — cheapest month and demand peak

패밀리룩 demand is lowest in Feb and highest in Oct. Buy around Feb for the least competition; sellers prepare ads and stock before Oct. 12-month range 28.6p, year-to-year correlation 0.83 (repeats yearly), last 12 months vs prior 12: -50.6%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
패밀리룩7971849490759977741008282FebOct
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan79
Feb71
Mar84
Apr94
May90
Jun75
Jul99
Aug77
Sep74
Oct100
Nov82
Dec82
Cheapest monthFebDemand peakOct
Range28.6pRepeats yearly0.83 (yes)
YoY-50.6%Path출산/육아 > 유아동의류 > 패밀리룩

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 30s buy most →

Age

10s0.1%
20s2.5%
30s42.6%
40s37.7%
50s11.1%
60+6%

Gender

Women82.3%
Men17.7%

Device

PC10.9%
Mobile89.1%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 패밀리룩 cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 30s women, Mobile share 89.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.