레인코트: when to buy in Korea — cheapest month and demand peak

레인코트 demand is lowest in Jan and highest in Jul. Buy around Jan for the least competition; sellers prepare ads and stock before Jul. 12-month range 92.2p, year-to-year correlation 0.6 (repeats yearly), last 12 months vs prior 12: -66%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
레인코트82451666887100272619149JanJul

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan8
Feb24
Mar51
Apr66
May68
Jun87
Jul100
Aug27
Sep26
Oct19
Nov14
Dec9
Cheapest monthJanDemand peakJul
Range92.2pRepeats yearly0.6 (yes)
YoY-66%Path출산/육아 > 유아동의류 > 레인코트

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.1%
20s1.4%
30s49.3%
40s39.9%
50s5.3%
60+3.9%

Gender

Women86.9%
Men13.1%

Device

PC11.6%
Mobile88.4%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 레인코트 cheapest to buy?

Jan, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jul peak. Main buyers: 30s women, Mobile share 88.4%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.