CEO/비즈니스맨: when to buy in Korea — cheapest month and demand peak

CEO/비즈니스맨 demand is lowest in Jul and highest in Sep. Buy around Jul for the least competition; sellers prepare ads and stock before Sep. 12-month range 56.5p, year-to-year correlation 0.39 (irregular), last 12 months vs prior 12: -59.4%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
CEO/비즈니스맨9265716360474478100717886JulSep

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan92
Feb65
Mar71
Apr63
May60
Jun47
Jul44
Aug78
Sep100
Oct71
Nov78
Dec86
Cheapest monthJulDemand peakSep
Range56.5pRepeats yearly0.39 (no)
YoY-59.4%Path도서 > 경제/경영 > CEO/비즈니스맨

36-month trend

202420252026

Buyers (last 12 months)

Age

10s3.3%
20s11.1%
30s24.6%
40s30.5%
50s21.8%
60+8.7%

Gender

Women41.5%
Men58.5%

Device

PC23.8%
Mobile76.2%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is CEO/비즈니스맨 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Sep peak. Main buyers: 40s men, Mobile share 76.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.