오디오북: when to buy in Korea — cheapest month and demand peak

오디오북 demand is lowest in Sep and highest in Aug. Buy around Sep for the least competition; sellers prepare ads and stock before Aug. 12-month range 25.3p, year-to-year correlation -0.43 (irregular), last 12 months vs prior 12: -28.6%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
오디오북8181968185777710075818485SepAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan81
Feb81
Mar96
Apr81
May85
Jun77
Jul77
Aug100
Sep75
Oct81
Nov84
Dec85
Cheapest monthSepDemand peakAug
Range25.3pRepeats yearly-0.43 (no)
YoY-28.6%Path도서 > 경제/경영 > 오디오북

36-month trend

202420252026

Buyers (last 12 months)

Age

10s3.8%
20s6.4%
30s18.5%
40s30.2%
50s29.5%
60+11.7%

Gender

Women49.6%
Men50.4%

Device

PC21.3%
Mobile78.7%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 오디오북 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s men, Mobile share 78.7%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.