eBook: when to buy in Korea — cheapest month and demand peak

eBook demand is lowest in Sep and highest in Nov. Buy around Sep for the least competition; sellers prepare ads and stock before Nov. 12-month range 71.8p, year-to-year correlation 0.03 (irregular), last 12 months vs prior 12: -44.1%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
eBook3528383534313337289210044SepNov
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan35
Feb28
Mar38
Apr35
May34
Jun31
Jul33
Aug37
Sep28
Oct92
Nov100
Dec44
Cheapest monthSepDemand peakNov
Range71.8pRepeats yearly0.03 (no)
YoY-44.1%Path도서 > 어린이 > eBook

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s5%
20s9%
30s18.4%
40s47.7%
50s14.1%
60+5.8%

Gender

Women76.3%
Men23.7%

Device

PC18.6%
Mobile81.4%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is eBook cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 40s women, Mobile share 81.4%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.