어린이: when to buy in Korea — cheapest month and demand peak

어린이 demand is lowest in Jun and highest in Aug. Buy around Jun for the least competition; sellers prepare ads and stock before Aug. 12-month range 30.3p, year-to-year correlation 0.65 (repeats yearly), last 12 months vs prior 12: -48.5%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
어린이8773998575707510090858898JunAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan87
Feb73
Mar99
Apr85
May75
Jun70
Jul75
Aug100
Sep90
Oct85
Nov88
Dec98
Cheapest monthJunDemand peakAug
Range30.3pRepeats yearly0.65 (yes)
YoY-48.5%Path도서 > 어린이

36-month trend

202420252026

Buyers (last 12 months)

Age

10s4.1%
20s4.5%
30s18.9%
40s57.5%
50s11.4%
60+3.7%

Gender

Women79.2%
Men20.8%

Device

PC14.8%
Mobile85.2%

Subcategories (8)

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 어린이 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s women, Mobile share 85.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.