구이: when to buy in Korea — cheapest month and demand peak

구이 demand is lowest in Feb and highest in Dec. Buy around Feb for the least competition; sellers prepare ads and stock before Dec. 12-month range 52.3p, year-to-year correlation 0.48 (irregular), last 12 months vs prior 12: -54.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
구이5848807763504986827663100FebDec

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan58
Feb48
Mar80
Apr77
May63
Jun50
Jul49
Aug86
Sep82
Oct76
Nov63
Dec100
Cheapest monthFebDemand peakDec
Range52.3pRepeats yearly0.48 (no)
YoY-54.2%Path식품 > 밀키트 > 구이

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.1%
20s8.7%
30s28.5%
40s38.9%
50s17.3%
60+5.5%

Gender

Women66.2%
Men33.8%

Device

PC14.7%
Mobile85.3%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 구이 cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Dec peak. Main buyers: 40s women, Mobile share 85.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.