자동차: when to buy in Korea — cheapest month and demand peak

자동차 demand is lowest in Dec and highest in Aug. Buy around Dec for the least competition; sellers prepare ads and stock before Aug. 12-month range 96.2p.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
자동차671213151471001519144DecAug
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan6
Feb7
Mar12
Apr13
May15
Jun14
Jul7
Aug100
Sep15
Oct19
Nov14
Dec4
Cheapest monthDecDemand peakAug
Range96.2pRepeats yearly-
YoY-Path생활/건강 > 자동차

36-month trend

20252026

Buyers (last 12 months)

Categories men in their 40s buy most →

Age

10s9.1%
20s3%
30s15.2%
40s51.5%
50s6.1%
60+15.2%

Gender

Women18.2%
Men81.8%

Device

PC54%
Mobile46%

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 자동차 cheapest to buy?

Dec, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s men, PC share 54%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.