Using the last 12 months of buyer age and gender for 2,101 NAVER Shopping categories, each segment gets a ranking of categories it buys far more than average. Use it for gift ideas and ad targeting.
수능문제집 · 수학 · 문제집
교원임용고시 · 보건/위생/의학 · 편입/대학원
임부용수영복 · 스타킹 · 수유가리개
청바지 · 초등5학년 · 초등4학년
넥케이프 · 부부테이블 · 나비장
메주 · 댄스복 · 베레모
수학 · 글러브 · 핑거보드
PC게임 · 기계/전기/전자 · 네트워크/보안
PC홀더/브라켓 · 유모차/카시트 세트 · PC게임
컴퓨터/게임/그래픽 · MD플레이어 · 자동차TV/모니터
헤드유닛 · 데크 · 골프클럽
튜너 · 데크 · 예초기
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
NAVER DataLab Shopping Insight age and gender share of clicks per category, last 12 months. Refreshed monthly.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
Items the group buys for itself; the ranking uses the recipient's own buying pattern.