노트북(랩탑·맥북): when to buy in Korea — cheapest month and demand peak

노트북(랩탑·맥북) demand is lowest in Aug and highest in Jan. Buy around Aug for the least competition; sellers prepare ads and stock before Jan. 12-month range 50.7p, year-to-year correlation 0.5 (repeats yearly), last 12 months vs prior 12: -57.3%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
Laptop1009079646057624950717979AugJan
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb90
Mar79
Apr64
May60
Jun57
Jul62
Aug49
Sep50
Oct71
Nov79
Dec79
Cheapest monthAugDemand peakJan
Range50.7pRepeats yearly0.5 (yes)
YoY-57.3%Path디지털/가전 > 노트북

36-month trend

202420252026

Buyers (last 12 months)

Categories men in their 40s buy most →

Age

10s1.1%
20s8.2%
30s19.2%
40s31.1%
50s26.7%
60+13.7%

Gender

Women32.8%
Men67.2%

Device

PC24.2%
Mobile75.8%

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 노트북(랩탑·맥북) cheapest to buy?

Aug, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s men, Mobile share 75.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.