생활가전: when to buy in Korea — cheapest month and demand peak

생활가전 demand is lowest in Jun and highest in Nov. Buy around Jun for the least competition; sellers prepare ads and stock before Nov. 12-month range 16.3p, year-to-year correlation 0.98 (repeats yearly), last 12 months vs prior 12: -45.6%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
생활가전9986898992848699909210084JunNov

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan99
Feb86
Mar89
Apr89
May92
Jun84
Jul86
Aug99
Sep90
Oct92
Nov100
Dec84
Cheapest monthJunDemand peakNov
Range16.3pRepeats yearly0.98 (yes)
YoY-45.6%Path디지털/가전 > 생활가전

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.2%
20s4.1%
30s17.8%
40s31.3%
50s29%
60+17.6%

Gender

Women53.3%
Men46.7%

Device

PC16.1%
Mobile83.9%

Subcategories (19)

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 생활가전 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 40s women, Mobile share 83.9%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.