계절가전: when to buy in Korea — cheapest month and demand peak

계절가전 demand is lowest in Feb and highest in Nov. Buy around Feb for the least competition; sellers prepare ads and stock before Nov. 12-month range 66p, year-to-year correlation 0.32 (irregular), last 12 months vs prior 12: -53.1%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
계절가전5134354869829463437610077FebNov

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan51
Feb34
Mar35
Apr48
May69
Jun82
Jul94
Aug63
Sep43
Oct76
Nov100
Dec77
Cheapest monthFebDemand peakNov
Range66pRepeats yearly0.32 (no)
YoY-53.1%Path디지털/가전 > 계절가전

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.2%
20s3.4%
30s16%
40s28.3%
50s30%
60+22.2%

Gender

Women50.6%
Men49.4%

Device

PC12.9%
Mobile87.1%

Subcategories (19)

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 계절가전 cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 50s women, Mobile share 87.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.