마스카라: when to buy in Korea — cheapest month and demand peak

마스카라 demand is lowest in Sep and highest in Oct. Buy around Sep for the least competition; sellers prepare ads and stock before Oct. 12-month range 44.2p, year-to-year correlation 0.82 (repeats yearly), last 12 months vs prior 12: -47.4%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
마스카라999791847961666056100100100SepOct
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan99
Feb97
Mar91
Apr84
May79
Jun61
Jul66
Aug60
Sep56
Oct100
Nov100
Dec100
Cheapest monthSepDemand peakOct
Range44.2pRepeats yearly0.82 (yes)
YoY-47.4%Path화장품/미용 > 색조메이크업 > 마스카라

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s0.9%
20s6.7%
30s17%
40s35.6%
50s30.6%
60+9.2%

Gender

Women95%
Men5%

Device

PC9.3%
Mobile90.7%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 마스카라 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 40s women, Mobile share 90.7%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.