아이라이너: when to buy in Korea — cheapest month and demand peak

아이라이너 demand is lowest in Sep and highest in Jan. Buy around Sep for the least competition; sellers prepare ads and stock before Jan. 12-month range 18.2p, year-to-year correlation 0.91 (repeats yearly), last 12 months vs prior 12: -68.4%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
아이라이너1009093929289839482868282SepJan

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb90
Mar93
Apr92
May92
Jun89
Jul83
Aug94
Sep82
Oct86
Nov82
Dec82
Cheapest monthSepDemand peakJan
Range18.2pRepeats yearly0.91 (yes)
YoY-68.4%Path화장품/미용 > 색조메이크업 > 아이라이너

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.8%
20s9.5%
30s20%
40s30.9%
50s26.2%
60+11.5%

Gender

Women92.3%
Men7.7%

Device

PC8.1%
Mobile91.9%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 아이라이너 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s women, Mobile share 91.9%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.