결혼/가족: when to buy in Korea — cheapest month and demand peak

결혼/가족 demand is lowest in Jul and highest in Jan. Buy around Jul for the least competition; sellers prepare ads and stock before Jan. 12-month range 28.6p, year-to-year correlation 0.76 (repeats yearly), last 12 months vs prior 12: -62.4%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
결혼/가족1008899778875717573919199JulJan
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb88
Mar99
Apr77
May88
Jun75
Jul71
Aug75
Sep73
Oct91
Nov91
Dec99
Cheapest monthJulDemand peakJan
Range28.6pRepeats yearly0.76 (yes)
YoY-62.4%Path도서 > 가정/요리 > 결혼/가족

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 30s buy most →

Age

10s1.2%
20s8.7%
30s31.7%
40s30.4%
50s18.6%
60+9.4%

Gender

Women68.3%
Men31.7%

Device

PC19.3%
Mobile80.7%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 결혼/가족 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 30s women, Mobile share 80.7%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.